Every June, the world comes together to celebrate Pride Month — a time to honor the visibility, rights, and freedom of the LGBTQ+ community. It’s a month that encourages individuals to express their identity without fear or shame. In 2025, Thailand joins the global celebration with remarkable momentum, as government bodies, private sectors, and civil society all come forward to promote equality. Among them is the well-known food brand Wingman, which has partnered with the Love Foundation to launch a special campaign titled “Your Wingman, Your Pride.” As part of this initiative, Wingman introduces a new menu item, The Pride Platter, designed to celebrate this meaningful month with both flavor and purpose.
Wingman: A True Companion by Your Side
The name “Wingman” itself carries a meaningful connotation. In English, a wingman refers to a trusted companion or supporter — someone who stands by your side, especially in moments that require courage, confidence, and unconditional support. Wingman is more than just a restaurant serving premium crispy fried chicken. It is a brand that believes in the power of community and the role of business in driving social change — especially for the LGBTQ+ community, which continues to seek safe spaces and equal opportunities to live freely and authentically.
The Pride Platter – A Dish Rich in Flavor and Meaning
The Pride Platter is a new, limited-time menu item launched exclusively for the month of June to celebrate Pride Month. What makes it truly special is the emphasis on choice — the core concept behind both the menu and the campaign.
Customers can customize their platter by choosing their preferred type of fried chicken, spice level, fry style, and from six different sauces — each representing the vibrant diversity embodied in the Pride flag. Just like the colors of the flag, the variety of options symbolizes how beauty emerges from embracing differences.
But this isn’t just about taste. Every order of The Pride Platter carries a deeper social message. For each set sold, 10 baht will be donated to the Love Foundation, a non-profit organization committed to advancing LGBTQ+ rights and creating safe, inclusive spaces in Thailand.
Supporting LGBTQ+ Rights in a Simple Yet Powerful Way
In today’s world, consumption is no longer just about personal taste — it’s also a form of expressing one’s social stance, especially on issues related to human rights.
“Every time a customer chooses The Pride Platter, they’re not just enjoying a delicious meal — they’re actively contributing to the creation of safer spaces for those who may still be unheard,” said a representative from Wingman.
The Love Foundation, a key partner in this campaign, works extensively in advocacy, education, and awareness-building around gender and sexual diversity. Their efforts span across areas such as health, legal rights, and combating social prejudice. Proceeds from this campaign will directly support on-the-ground initiatives aimed at empowering and uplifting the LGBTQ+ community in Thailand.
Why “Choice” Matters
The slogan Your Wingman, Your Pride is more than just a catchy phrase — it’s a powerful affirmation that the right to choose who you are and how you live should never require permission. In many parts of the world, members of the LGBTQ+ community still face limitations on basic rights — from marriage equality and legal gender recognition to fair and equal access to healthcare.
In this context, the act of “choosing” — whether it’s your favorite sauce or your preferred spice level — becomes a symbolic gesture. It sends a message: “You have the right to choose your own life, and we stand by you every step of the way.”
Consumer Reactions to The Pride Platter
Just days after the campaign launch, social media lit up with enthusiastic support. Many consumers expressed their joy in seeing a Thai brand take a bold and genuine stand for the LGBTQ+ community.
- “Delicious and meaningful — it feels good to support a great cause.”
- “For the first time, eating fried chicken feels like it actually means something.”
- “Thank you, Wingman, for understanding that Pride isn’t just a trend — it’s about human rights and dignity.”
Not Just a One-Time Campaign, but a Long-Term Commitment
Although The Pride Platter is a limited-edition menu item launched for June 2025, the values of diversity, equality, and LGBTQ+ support are deeply rooted in Wingman’s identity.
A representative from the brand confirmed that once the campaign concludes, Wingman will publicly share the total amount raised and continue working closely with the Love Foundation on future initiatives. These efforts aim to further promote social inclusion and equity well beyond Pride Month.
Related Articles
- Chiangmai Pride The Kickoff to Thailand’s Pride Month 2025
- Pride Events You Can’t Miss! We All Pride Thailand 2025
Looking Ahead: The Pride Platter as a Force for Change
Many may see food as simply sustenance. But in truth, food is culture. Food is power. Food is also a profound form of communication. The Pride Platter is more than just a limited-time menu. It’s a fusion of flavor, meaning, and hope — all on one plate. It’s a symbol of how something as everyday as a meal can carry a message of inclusivity, dignity, and pride. You can order The Pride Platter today via your favorite delivery apps — or click here to join the movement.
In Summary
Pride Month is a time for all of us to celebrate diversity and demand equality in every aspect of life. And in 2025, Wingman Fried Chicken has shown that Thai businesses can drive meaningful change. They’ve done so through actions that are tangible, heartfelt, and rooted in purpose. The Pride Platter is more than just a delicious meal. It marks the beginning of new conversations. These conversations can shift hearts, change perspectives, and move society toward a more inclusive future.
Reference:
Wingman Premium Chicken
ความหลากหลายทางเพศในสังคมไทย
- www.psy.chula.ac.th/th/feature-articles/gender-identity
LGBTQ+ : หลากหลายที่ไม่แตกต่าง
- www.nesdc.go.th/download/Social/Social_Report/2566_article_q2_003.pdf